# Case Studies

Real stories of Digital Town Hubs in action

## How Digital Town Hubs are making a difference

Great technology has the power to connect communities and support the high street, both in day-to-day operations and during seasonal campaigns

## Nottingham's new digital identity

In 2023, Nottingham BID launched a fresh new look for the “It’s In Nottingham” brand and website. But they also knew a modern city needs more control over its digital presence.

[View case study](/content/case-studies/nottingham-case-study/index.html)

## Scotland's first digital town hub

Oban BID needed a way to promote its lively town to both residents and visitors, while gaining insight into how people engage with the place during its busiest season.

[View case study](/content/case-studies/oban-case-study/index.html)

## Lighting up the city

Light Night brings two evenings of free, after-dark entertainment to Nottingham. With over 30 installations and activities across the city, the challenge was helping people navigate and enjoy it all.

[View case study](/content/case-studies/light-night-festival/index.html)

> "Reduce retail vacancy levels, increase levels of spending in the area and encourage more businesses into your town centre."
>  
> David Tulley, Local Chamber of Commerce

## Trigger local experiences

Get creative with Loqiva

Walk through GPS zones to launch offers, content and surveys

More about geoalerts](/content/features/#feature-geoalerts/index.html)

Connect to personalise advertising and public information displays

More about integration](/content/hub-features/index.html)

Create tours with our mapping system

More about tours](/content/features/#feature-tours/index.html)

Message any segment of the community

More about notifications](/content/features/#feature-notifications/index.html)