## It's In Nottingham

Discover how Nottingham BID used their Digital Town Hub to create real, lasting value for the businesses and communities they support

## Why a Digital Town Hub?

In 2023, Nottingham BID launched a major rebranding initiative for the city, unveiling a refreshed _It’s In Nottingham_ brand and a new website. But beyond the visuals, they needed a smarter way to engage with businesses and the wider community.

The BID was looking for a solution that would empower local businesses with practical digital tools, improve communication, and demonstrate real value. Their goals were clear:

1. Showcase tangible value to Nottingham’s business community
2. Provide a seamless, two-way communication channel:
   - From the BID to its businesses
   - From businesses to the BID
   - Between businesses themselves
3. Share timely updates on local news, opportunities and events

## Results

Eighteen months on, _It’s In Nottingham_ digital town hub has far exceeded expectations:

- Over 50% of the BID’s levy payers, ranging from independents to major chains, have signed up to the platform
- The _It's in Nottingham_ platform is now the go-to source for city-wide events, offers and BID communications
- It plays a key role in powering Nottingham’s annual events calendar, including Light Night Festival, Restaurant Week, Halloween Monsters, and the Christmas Markets